Contracted to conduct culturally-driven market research and pen taglines & catchphrases to coincide with Nike US Football's 2017 'Who You With?' campaign.

By pairing tastemakers and trendsetters with NFL stars both past and present, Nike established the football jersey as not only part of the uniform, but also a marker of cultural significance to each city.

Copy from this cross-channel campaign appeared everywhere from in-store displays to social media accounts to pre-roll ads.